Genuine Solutions UK Limited

"Our mission is to provide the industry with a way to find new and innovative ways to deal with old, damaged and waste product, reducing the negative effects this particular aspect of activity has on the environment.

Genuine Solutions UK provides environmental business solutions within industries that have high disposal levels of waste electronic product. Here is a brief introduction from Christian McBride, Founder and Project Director of Genuine Solutions UK.

"Since conception in 2007, Genuine Solutions UK has quickly identified itself as an industry benchmark in the re-processing of mobile phone accessories.

"Encouraging the support of legislative organizations, blue-chip clients and local government, the operation has grown and has seen the development of a purpose built facility in place in Surrey, making 2008 a pivotal year for the roll-out of Genuine Solutions UK environmentally aware reverse logistics programme.

"The success of the operation is due to the fact that protecting the environment is a key aspect of every business and that through carefully designed operations and accessing new routes to market, Genuine Solutions UK have designed a revenue stream generator from re-processing and recycling what was considered waste to so many operations. The long-term vision is to employ this throughout the industry and this vision has helped us set many useful goals for 2009 and beyond.

C. McBride
Project Director